3 simple steps for creating a successful website

Today, it does not take much to create your own website using one of the popular website builders. However, there is a difference between creating a website and creating a successful website. So, how do you make your website stand out among the zillions of other websites that are out there?
Unfortunately, many people fail to understand that you need to lay a great foundation for creating a great website. More than the process itself, it is the pre-prep that decides the future of your website.
Read on to find out about three vital steps that you need to follow to develop a successful website:

Map out your journey
Many people do the worst mistake of not having a concrete vision for their website before they create a website. Instead of going ahead with a vague idea that you have for how you want your website to look, map out and figure out how you want the world to see your website. The best thing to do is to understand the core values of your business and design a tailored website accordingly.

Understand your target audience
It is true when they say that you never have a second chance to make a first impression. So, it is important that when a viewer clicks on your website, he or she first is impressed as well as attracted to explore your website. Once you are clear about what message you want your website to communicate, focus on understanding your target audience. If you are successful in identifying the primary visitors of your website, then you can easily craft your content in a way that captivates them. An overall easy navigation of your website is another great tool to lure your potential customers to get hooked to your website.

Plan the content and design
Content is the heart of any website. After you know what message you want to send, make sure that you package the message in an innovative way. For example, if your website is youth-centric, then instead of sticking to plain, written content, you can include graphics, videos, and images to entice your target audience. Website design is another important factor that can make or mar your website’s success. However, having said that make sure that you do not make your website all about the website design as that can easily distract the visitors away from your website’s content.

Once you successfully complete these basic steps, you can then carry out a bug testing and launch your website. Wix, GoDaddy, and SITE123 are some of the top website builders that you can choose to create your personal or business website. Whichever website builder you use, just make sure that you know what you want before you go ahead and create a website.



3 best website builders to use for creating your first website

Are you worried that you cannot afford a website designer for your new venture? No worries. Today, you no longer need to rely on a web designer for a tailor-made website for your business. You can get hold of some of the top website builders available online and create your own customized website, either free of cost or at an affordable price.
However, as we are spoilt for choice, it might be a daunting task to narrow down which website builder you want to use. To make your task easy, here are the top three website builders that you can consider using:

Wix is without a doubt one of the best and the easiest to use website builder that provides you with a wide variety of features. With more than 500 templates, it is great for people who lack tech skills and are building a website for the first time. One of the best features of this website builder is its drag and drop feature, which makes the whole process of creating your website from the scratch look like a cakewalk. Another great feature that you can try is the Wix Artificial Design Intelligence (ADI), which is an additional tool that tries to get a grasp of what your business is about and designs your website accordingly. You can buy its ad-free package for approximately $10 per month, which is a great bargain for what it offers.

Again, SITE123 is a great website builder for beginners that comes with 13 customizable templates that are easy to modify. The best thing is that as the templates are unique, it ensures that your website also stands out among the clutter of other websites. For those who do not wish to have advanced features on their website, they can consider using the free plan that provides limited and basic features free of cost.

GoDaddy has got everything covered right from search engine optimization (SEO) tools to social and photo-editing tools. Hence, irrespective of whether you want to design a health, retail, fashion, real estate, or simply a personal artsy website you can create them all with GoDaddy. You can take the 30-days free trial if you want to check out what it offers. This website builder offers 24/7 customer support that comes in handy, especially, if you are new to the website-designing world.

Alongside, do your research and choose a website builder that best suits your personal and business needs. If you are still confused, then you can always try out some of the top website builders, review their work and finalize on one.



Five must-have features to look for in an antivirus software

There are many options for antivirus software programs available in the market to choose from. In order to make the best choice, one must know what features to look for in an antivirus software. There are some features that can be a cherry on the cake but then there are some that are a must-have. Below are some of the must-have features to look for in an antivirus software-

Malware detection as well as removal
The signature detection is one of the most important parts of an antivirus software. It is important to ensure that any incoming virus threats are detected often and accurately. The time taken to remove any threat from the computer should be quick and must ensure that the program remains in contact with a PC security server to stay updated against any latest malware threats.

Powerful firewall
One wants their computer to remain safe after an antivirus software has scanned the computer and eradicated all the potential threats. Some antivirus software programs have a feature called a powerful firewall that helps the user keep their device safe by easily blocking incoming threats before they come in contact with the hard drive.

Identity protection
Identity theft is one of the cybercrimes that is rising in the recent years. As more and more businesses are going digital, it has become easier for a hacker to steal the information, drain the bank accounts of the business, or even sell the personal data to various advertising agencies. In several crucial ways, a good antivirus software will ensure that the personal data is protected. One simple way of protection, for example, is a verification being conducted every time one puts in credit card or any bank information online to ensure that a virus has not hijacked the device.

In a worst case scenario, one may have to rely on a backup to restore their system. A good antivirus software helps in creating a backup of the computer’s most important files. This allows the user to easily restore the backup if needed.

Maintenance features
If one is paying a good amount of money for a antivirus software, then one may expect something more than simply fighting malware. There are various antivirus software programs that tend to optimize the computer and ensure that the computer runs smooth, safe, and fast. Thus, taking care of its maintenance.



Three best antivirus software programs of 2018

There are a variety of antivirus software programs that are circulating in the market. Choosing the best antivirus software can be difficult and tricky, as all of them are trying to exceed each other’s features. The best antivirus software programs also vary based on what features one is looking for while choosing an antivirus software. However, there are some antivirus software programs that are considered the best by most people and seem to carter all the features they need, these are-

Norton Antivirus Basic 2018 software
The Norton Antivirus Basic 2018 is one of the best picks if one is looking for an affordable antivirus software. The cost is comparatively quite less in comparison to the range of important features it offers like file reputation service that helps in inspecting the downloads from any potential threats, handy URL blocker, and intelligent behavior monitoring that helps in eliminating any installed malware in the system. One can run the antivirus scans anytime they wish or even schedule the scans for the discovery of any invasive activities.

ESET NOD32 Antivirus 2018 Edition software
This antivirus software has some of the most amazing features like an URL monitoring to block any websites that are not safe, a real-time malware defense, an anti-ransomware filter, tools to thwart invasions using PowerShell and malicious scripts, and exploit protection. These features ensure that it is one of the best antivirus software programs available. Also, its device control feature ensures inhibiting the infection risks from other devices like USB sticks, optical storage media, external hard drives, and even gadgets that are connected through Bluetooth or FireWire.

BitDefender Antivirus Plus 2018 software
The BitDefender software is known as one of the best antivirus software due to its reliability and accuracy. The antivirus software program does come with an annual fee, but it offers numerous useful tools like a great anti-phishing module that warns the user about any untrustworthy links in the search engine results and a web filter that blocks access to dubious websites. It also secures the browsers and ensures that the user’s financial shield is protected. Additionally, the antivirus software provides various additional features like a parental advisor, file encryption, and firewall.

Some of the other popular antivirus software programs are Trend Micro Antivirus+ Security, Webroot SecureAnywhere AntiVirus, Kaspersky Anti-Virus 2018, Panda Antivirus Pro, Sophos Home Premium, and F-Secure Antivirus SAFE.



Important features to look for before subscribing to a VPN service

Investing in a premium Virtual Private Network (VPN) service will ensure a private connection to protect information shared over the internet. VPN services reroute connections through multiple locations and provide security protocols with advanced features to secure the connection.

You have to ensure that a VPN service has the following features before subscribing for a connection.

A good VPN service must feature protocols like Open VPN control, IKEv2, PPTP, SSTP, and L2TP/IPSec over a secure TCP Port 443. An additional layer of security is available in the form of AES 256 encryption. Premium VPN services also feature advanced security protocols like DNS leak blocking, IPV6 leak blocking, First Part DNS server support, and a VPN killswitch to terminate any unsecured connections.

Privacy and logging
Even the most popular VPN services log in user data and keep a record of the private connection. As a user, it is better to opt for a VPN service that has a zero logging policy to ensure privacy and user anonymity even from the service provider.

Servers and locations
The primary function of any good VPN service is to reroute connections through multiple servers spread across random networks spanning different countries. Consider a VPN service that offers a minimum of 100 countries and locations to randomize the connection routing. Connection routing is necessary to mask the real source of your IP address. Premium VPN services like HideMyAss routes connections over 190 different countries and locations.

Device compatibility
Compatibility is one of the most important factors to consider while buying VPN services. Premium VPN services must install without any technical glitch and run well on commonly used platforms like Windows, Mac, iOS, and Android. Most services can also be manually configured for routers, consoles, and external devices. You must also confirm whether the premium service offers browser extensions that are compatible across Google Chrome, Firefox, and Opera.

Support for P2P file sharing
P2P or peer to peer file sharing is free, fast, and highly efficient for sharing all possible types of content. A premium VPN service must provide good support for legal file sharing websites that are routed through a secure connection.

Customer support
Premium VPN services must also provide a good quality of customer support for technical assistance, installation, and configuration of the product. A comprehensive knowledge base with commonly answered questions, video tutorials, and call support for troubleshooting applications are additional features provided by the premium VPN services.

Price and payment
Price is perhaps the most important deciding factor. You must also consider payment options and refund policies of the product before subscribing for the service.



3 well-rated asset tracking software in the market right now

Asset tracking helps an organization keep track of all the physical assets owned by the organization. These assets include desktops, printers, laptops, phones, and other hardware devices. Asset tracking involves having all the information (location, retirement date, status, and so on) related to a company’s assets in one place. An asset tracking software can be useful as an organization can save money and time, and ensure efficiency when it comes to the management and maintenance of various assets of the organization. Here are some of the most popular asset tracking software used by organizations.

  • EZOfficeInventory: One of the most popular asset tracking software, EZOfficeInventory is known for its non-intrusive features that keep track of assets right from the procurement stage to the retirement stage of each asset. The interface is user-friendly and intuitive that makes setup and installation quite hassle-free. The software provides support for RFID tags on external scanners, along with QR code scans and Barcode scans through the EZOfficeInventory mobile application. The software offers various services such as asset reservation, audits, maintenance, and checkouts through team collaborations.
  • Asset Infinity: This asset tracking software is known to assist organizations in tracking dead or broken assets, asses the condition of the damaged assets, and find out who owns these assets. Users can either use RFID tags, barcodes, or QR codes to keep track of assets with this software. With easy-to-use dashboards and reports, this software helps in keeping track of costs associated with various assets in the organization. The software also helps with the maintenance and management of assets in the organization.
  • UpKeep: One of the most used asset management tools, UpKeep lets users monitor assets, inventory, and equipment across all locations from one place. One of the most notable features of this software is that it sends real-time alerts and notifications for updated tasks on all devices including desktops, phones as well as tablets. With all asset-related data stored securely in the cloud, this software allows users to access asset tracking information from anywhere and at any time. It also assists in keeping track of asset-related costs and gives detailed reports to gain insights into better asset management and tracking.



3 reasons why your organization may need asset tracking

Across organizations, a major part of the capital is tied up in assets and inventory. This is true regardless of the size of the organization. Most organizations tend to use traditional methods of inventory management to keep track of these assets. However, these traditional methods often cost a lot and incur additional expenses. Also, if asset tracking and management are not given priority, it might lead to unnecessary and avoidable overhead costs.

Not managing and tracking assets efficiently can also lead to a drop in the productivity levels of employees in the organization. Without asset tracking, it can be time-consuming and frustrating to look for replacements for damaged or malfunctioning assets and to wait for someone from the maintenance team to repair or replace assets. It can also cause deadlocks in the workflow. Here are a few reasons why an organization requires asset management.

Finding correct information on the availability and usage of assets
Asset tracking and management provide accurate information regarding the availability and usage of each asset in the organization. An organization will get timely and detailed insights and reports regarding the management of assets. This can improve the business workflow and decrease unnecessary overhead costs related to the organization’s inventory and equipment.

Increasing asset productivity and efficiency of maintenance practices
With asset tracking, employees of an organization can quickly get hold of a tool, software, device, or equipment. This will save a lot of time and effort. This saved time and effort can be redirected towards increasing employee productivity. Asset tracking can also help in setting up timely maintenance schedules. This will help to reduce equipment downtime and avoid any deadlocks associated with malfunctioning business assets.

Centralization of asset management activities
Earlier businesses had to use multiple platforms to manage the different stages of an asset’s lifecycle, from procurement to retirement. The use of multiple platforms increases costs and effort. With asset tracking software and tools, the various activities associated with businesses assets can be centralized and managed from one place. This will not only decrease costs but will also make the asset management process seamless and simple.



Five most popular VPN services

A Virtual Private Network (VPN) secures and protects your internet connection by providing a secure and private network that is routed through multiple locations. Any information shared on a public network is vulnerable to hackers and cybercriminals. It is a good idea to invest in premium VPN services that mask the connection to protect sensitive data.

Here is a list of the most popular VPN services available in the market.

This service is compatible across multiple platforms like Windows, Mac, iOS, Android, and Linux. Express VPN offers fast and reliable speeds that support heavy uploading, downloading, and video streaming with a global average speed of over 47 Mbps. An ExpressVPN connection is available across 90 countries. You can subscribe to 15 months of service for a price of $6.67/month approximately.

This VPN service offers multiple privacy options with secure protocols, an AES-256 based encryption technology, support for TCP Port 443, and a killswitch feature among other advanced options. The average global speed of 46 Mbps supports heavy data streaming over a decent connection network spanning 59 countries. Nord VPN is also one of the most affordable VPN services with a three-year subscription that is available for about $2.75/month.

IPVanish VPN
This is an ideal option for P2P users as the VPN service sponsors high upload speeds over a global network spanning 61 countries. The service features an instant setup and a simple user interface. The service also has a zero log policy making your connection private and secure, unlike some alternatives that keep a log of user data. The cost of IPVanish is around $6.49/month for the year-long plan.

CyberGhost VPN
Strong privacy features and excellent connection speeds are the two key features of this VPN service. Compatibility is another highlight of this affordable VPN service as it is available across Windows, Mac, iOS, Android, and Linux. There is additional support for popular browser extensions like Google Chrome, and the VPN can also be configured for manual routers, consoles, and external streaming devices. CyberGhost is a value for money deal available for approximately $2.75/month for one year.

HideMyAss VPN
This VPN service has the highest number of global server connections to securely reroute your connection spanning across 190 countries and over 100,000 IP addresses. The private network is secured using AES-256 encryption technology and protocols. The service, however, keeps a log of user information. The cost of HideMyAss VPN about $6.99/month.



How can business text messaging help you grow your small business

Business text messaging is a type of SMS marketing campaign that can help grow a business. A lot of small business owners think business text messaging to be effective only for businesses with a big budget. A survey suggested that text messages have an approximately 20% of click-through rate and are read on an average of five seconds. It is one of the most effective methods to reach out to the customers.
If you own a small business, here are five reasons why you should use business text messaging if you own small business:

Better customer service: Using text messaging services makes it easier follow-up appointments and help determine the quality of service. It also helps to quickly identify problems that might have occurred while implementing the service. Business text messaging helps a business increase its loyalty and earn a high Net Promoter Score (NPS).

More sales and faster responses: Enabling “click-to-message” at all locations makes it easier for business owners to engage with their customers. Business text messaging helps to receive messages from customers almost immediately, leading to better sales and in-store visits.

Grow your business: Quite often a customer who wants to get in touch with you regarding an urgent purchase might not be able to because of busy phone lines. Business text messaging makes onboarding customers easy for a business. A customer service tied down with phone calls can find this arrangement helpful, as customers can get in touch with the business representatives by simply dropping a text.

Handling sensitive conversations: There are businesses that deal with sensitive services, take for instance funeral home and cremation services. It can be difficult for the business to talk to people dealing with a loss of a loved one. Thus, business text messaging can be helpful for handling a sensitive conversation.

Saving time and money: Calling up customers to fix appointments can take up a lot of time of your business. This requires a separate phone service set-up and manpower, resulting in overshooting the budget of your business. Business text messaging saves a considerable amount of time, as it is faster and economical to text message a customer to fix an appointment rather than calling them personally.



4 ways to use business text messaging effectively

Business text messaging services are those types of services that let you send short, accurate messages to your customers. They are quick and convenient. It is the perfect mode to have professional conversations without having to make a phone call. Implementing this service can be difficult at first, and many business owners might feel that they don’t have enough bandwidth to manage a new communication channel. At the same time, many businesses who have already set up the service do not find it efficient enough.
The truth is, it is much easier to manage than you think. This is because many customers regardless of their age, find it more convenient to get in touch with a business through messaging than to call personally. Here are a couple of ways you can apply to use business text messaging efficiently:

Use business text messaging services from your desktop: There are various messaging services that give you the freedom to message from your computer, making the service more convenient without having to switch between devices. Business text messaging through desktop makes it more productive, helping your business provide better customer service.

Use Email notifications: Business text messaging services are beneficial for a business as they provide an immediate response. But, sometimes there might be instances where you may not have your phone handy, if the business text messaging service does not offer a desktop application, it might result in loss of a business lead. In such cases, it is important to set up an email alert that will notify you when you receive a query from a customer on your email.

Block unwanted calls and text: Unfortunately, SMS spams are real. They can be annoying to businesses as much as they are to regular customers. A system swamped with promotional messages can be difficult to manage. Blocking features offered by business text messaging services can be used in such cases. It works for both, calls and texts. You can also block incoming messages from particular numbers that have been spamming your inbox and making it difficult to organize your service.

Personalized and targeted texts: It is always beneficial to address your customers by their name in the message. Keep the purchase history of all your customers handy; this will help you send targeted messages, thereby building a better customer relationship and improved sales over time.