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Web Beacons. A web beacon is programming code that can be used to display an image on a web page, but can also be used to transfer an individual’s unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows us to track certain websites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes.
Usage Tracking and Log Files. The COMPANY tracks information related to the electronic mailings and web pages viewed by members, as well as the hyperlinks clicked by members, while viewing our emails or visiting our websites. Log files are used to track and monitor member usage. IP Address. We collect your IP (Internet Protocol) address to help diagnose problems with our server, and to administer this AllAnswers.com Site. An IP address is a number that is assigned to your computer when you use the Internet. Your IP address is also used to help identify you during a particular session and to gather broad demographic data