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4 ways to use business text messaging effectively

August 7, 2018

4 ways to use business text messaging effectively

Business text messaging services are those types of services that let you send short, accurate messages to your customers. They are quick and convenient. It is the perfect mode to have professional conversations without having to make a phone call. Implementing this service can be difficult at first, and many business owners might feel that they don’t have enough bandwidth to manage a new communication channel. At the same time, many businesses who have already set up the service do not find it efficient enough.
The truth is, it is much easier to manage than you think. This is because many customers regardless of their age, find it more convenient to get in touch with a business through messaging than to call personally. Here are a couple of ways you can apply to use business text messaging efficiently:

Use business text messaging services from your desktop: There are various messaging services that give you the freedom to message from your computer, making the service more convenient without having to switch between devices. Business text messaging through desktop makes it more productive, helping your business provide better customer service.

Use Email notifications: Business text messaging services are beneficial for a business as they provide an immediate response. But, sometimes there might be instances where you may not have your phone handy, if the business text messaging service does not offer a desktop application, it might result in loss of a business lead. In such cases, it is important to set up an email alert that will notify you when you receive a query from a customer on your email.

Block unwanted calls and text: Unfortunately, SMS spams are real. They can be annoying to businesses as much as they are to regular customers. A system swamped with promotional messages can be difficult to manage. Blocking features offered by business text messaging services can be used in such cases. It works for both, calls and texts. You can also block incoming messages from particular numbers that have been spamming your inbox and making it difficult to organize your service.

Personalized and targeted texts: It is always beneficial to address your customers by their name in the message. Keep the purchase history of all your customers handy; this will help you send targeted messages, thereby building a better customer relationship and improved sales over time.

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